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Publicity materials
Raising your local group's profile
In order to make the best use of the materials,
why not sit down as a group and go through the stages
below to make sure you have everything covered.
Preparation
Think carefully about it beforehand – preparation
is key.
- What is it you’re trying to do?
- Do you have the materials to do it?
- Which materials
are you going to use?
- Once you’ve ordered them
who will they be delivered to?
Plan your communications
- Who are you trying to reach?
- What is the one thing you want them to remember? How will you say
this in a positive and engaging way?
- If you want to inspire young mothers around a local solution, what’s
the best way to reach them? Put yourself in their shoes.
Writing and production
- Who in your group is
best placed to write the materials? This may be one
person or a small team.
- Do they have access to the
web to download any necessary templates?
- Do they
have access to a printer or photocopier?
Distribution tactics
- How will you get the right message to the right people? Where are they?
- Does someone in your group have better access to them?
- Do you have people in the group who can get your materials out there? You may need a small team of people responsible
for different tools.
Maintenance
- How will you monitor
when the materials are
running low?
Why not put a
contact sticker
on the back of the
leafl et dispensers,
so that the shop
keeper or librarian
can get in touch when
they need more?
-
Do
you need to update
your communication?
Maybe the campaign has
moved on, or if no-one
has shown interest, maybe
you need to speak to your
audience in a different way?
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