Publicity materials

An introduction to Profile
What resources are available?
See how other groups have used the materials
Raising your local group's profile: things to think about in preparation
Local groups in Wales

An introduction to Profile

Having materials to publicise your activities and events is a good way to raise awareness about your group. This group profile means you are more visible in your area and more meaningful to your community.

Your profile is the way you are perceived by others, whether through face to face contact, talking on the phone or through something they've seen or read. This perception depends on how well you plan to make contact with people, how you present yourself when you do, and how you maintain a good impression in subsequent contacts.

We've been working to develop and produce images and communications that will help us be perceived differently. We want to be seen as:

Modern - Relevant to people - Inspiring and involving - Passionate about people - Warm - Friendly.

Re-shaping how we are seen gives us an opportunity to talk about our values as an organisation.

• We inspire people to get involved in the solution.
• We have insight into how those solutions help people.
• We're influential at lots of levels and in lots of ways.
• We're independent and credible.

When you're writing your recruitment leaflet or newsletter are these values coming through? If they do, more people may be inspired to get involved with you.

Find out what resources are available. We've got free printed resources that you can adapt by downloading templates. We've got cloth resources that will help you attract attention and make you look like a team when you're out at events. Other resources incliude a downloadable powerpoint presentation and a video or dvd showing highlights of Friends of the Earth actions.