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Recruitment: Attracting people to your group
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This document provides ideas on attracting people to your group via: methods for publicising your group; targeted recruitment for those with time, specific interests, or useful skills; selling the benefits of being in a group; overcoming the barriers people can put up to being involved.
Recruitment: Communicating with potential members
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Ideas for how to make the most of your first interactions with potential members, including: the initial call or e-mail exchange; their first meeting (before, during and after); the follow up call to the first meeting.
Recruitment: Motivating people
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Ideas on how to keep people inspired and involved, including: early on – explore what motivated them to join the group; in the first few months – involve and support them; after a few months – would they like to be involved in a main campaign; on-going – gather everyone’s ideas about what the group should do.
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