Shop Local First

What is the Shop Local First campaign?

The short term aims of the campaign are to:

• Raise consumer awareness of the benefits of shopping in local shops vs shopping in big supermarkets
• Get consumers to shift at least some of their shopping from big supermarkets to local shops

The longer term aims are to:

• Help to keep local shops viable by encouraging shoppers to use them
• Get local planning policies in place that support local shops and restrict new supermarket development
• Encourage local shops to source more local/organic/ethical products by building a relationship with them

What can you do?

We have produced a campaign pack which contains all the information and materials you will need to run a Shop Local First campaign. For a full copy of the pack email us or click on the links below:

1. Introduction (PDF† - 70K)
   What is the Shop Local First campaign all about?


2. Background (PDF† - 109K)
   Why this activity is needed and suggestions for further reading.


3. Campaign ideas (PDF† - 109K)
   What you or your local group can do?


4. Case studies (PDF† - 176K)
   Examples of what people have already done from the UK, Europe and US.
   


5. Questions and answers (PDF† - 85K)
   This will help you answer those sticky questions from the public, journalists, or shopkeepers.


6. Poster and leaflet - you can order these by email if you decide to go ahead with a ‘Shop Local First’ campaign.
   


7. Draft press release (PDF† - 24K)
   This can be adapted for your area.


8. Response form (PDF† - 25K)
   Let us know what you’re planning, and what you think of the campaign

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